Newsletters vs. Algorithms: The Great Migration

If you built your business on a social media platform in 2020, you probably regret it in 2026.

Platform volatility has reached an all-time high. Algorithms change overnight, destroying reach. Shadowbans happen without warning. Paid reach is the new organic reach.

This has led to The Great Migration: creators moving from "rented land" (social media) to "owned land" (content blogs and newsletters).

The Math of Independence

On X (formerly Twitter) or LinkedIn, you might have 10,000 followers. But when you post, maybe 500 see it. You own the profile, but the platform owns the audience.

With an email list or a dedicated blog:

• Reach: You hit 'Send', and it goes to the inbox. No algorithm decides if your content is "engaging enough."
• Data: You know who your readers are.
• Portability: You can take your CSV file of subscribers to any provider you want.

The Return of the Personal Blog

In the early 2000s, everyone had a blog. Then Facebook ate the internet. Now, the blog is back, but it looks different.

It's not a diary anymore. It's a digital garden.

Creators are using their sites to host:

• Evergreen Guidebooks: Content that stays relevant for years.
• Manifestos: Stating their worldview clearly.
• Portfolios: Showing, not telling, their expertise.

The Strategy for 2026

1. Use Social for Discovery: Don't build your house on social media. Use it as a billboard to drive traffic to your house.
2. Build Your List: Every page on your site should have a way for people to subscribe.
3. Own Your URL: Your domain name is your real estate. Never let it expire.

The algorithm serves the platform's shareholders. Your newsletter serves your readers. Choose wisely.